Illustration System.
An illustration system for CoachHub that keeps product, marketing and learning touchpoints consistent.
The goal.
Create a unified illustration system for CoachHub that reflects the brand’s values of inclusivity, clarity, and engagement — across product, marketing, and learning touchpoints.
The team.
- Communication DesignerAudited the visuals, defined the principles, created the system and adapted it to the new framework using consistent tools and guidelines.
- Brand/marketing teamsAligned on tone, style and rollout across channels.
- Product designersIntegrated the system into the platform.
The outcome.
QUANTITATIVE IMPACT
- Faster production through clear standards
- Fewer revisions & feedback loops
- Consistent visuals across all departments
QUALITATIVE IMPACT
- Stronger brand recognition
- Clearer UX and communication
- Authentic representation of diversity
- Scalable system for a growing team
No one reads long portfolio texts.
Curious about process, KPIs, or design evolution? Just drop me a message.
juliaburjadesign@gmail.com